Ride or Die — The Legacy Lives On.

Ruff Ryders isn't just a name, it's a movement. From chart-topping music and iconic artists to a worldwide motorcycle and lifestyle empire, we represent strength, unity, and unapologetic authenticity.

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Ruff Ryders Newest Artist. Fakefree KP

Fakefree KP is more than an artist — he’s a voice for authenticity, resilience, and the culture. Representing the new generation of Ruff Ryders, KP carries the spirit of the streets while building a legacy of his own.

New Release

What It Be

“What It Be” captures the raw energy, grit, and culture that helped define the legendary Ruff Ryders movement. Inspired by the fearless spirit and lasting influence of DMX, the record blends authentic hip-hop storytelling with high-energy production and undeniable presence. Rooted in the legacy of one of hip-hop’s most iconic brands, “What It Be” represents strength, individuality, and the evolution of a culture that continues to inspire generations worldwide.

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New Release

Run To

Angela Simmons makes her debut with Ruff Ryders, bringing together hip-hop legacy, culture, and lifestyle influence. As the daughter of Rev Run of the legendary group Run-D.M.C. and niece of Def Jam co-founder Russell Simmons, Angela was raised in the heart of hip-hop. This collaboration connects her global audience with the iconic Ruff Ryders movement—an influential brand known for launching artists like DMX, Eve, Swizz Beatz, and Jadakiss and building a worldwide cultural community.

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Run To Music Video

Spoken word meets hip hop as Angela Renee makes her debut on Ruff Ryders Entertainment with the powerful new single “Run To” featuring Jadakiss and Resa. A voice, a message, a movement. This is only the beginning.

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Angela Renee Simmons Speaks On Getting Into The Music Scene

Angela Simmons shares the inspiration behind stepping into the studio, focusing on creative expression rather than traditional singing. The project reflects personal healing and meditation, marking a new chapter outside of previous expectations.

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Urban Outfitters

Ruff Ryders graphic print football jersey. V-neck style short sleeve tee with a poly mesh fabrication and classic athleticwear look.

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The Ruff Ryders Collection

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Rideout Energy Drink

Ruff Ryders - Nitro Fruit Punch: 12 Pack. 12oz Cans. Clean Energy from Green Coffee Beans, Blue Agave for Smooth Hydration, Vegan & Gluten-Free.

No Crash or Jitters - All-Day Focus

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