Geoffrey Coastal is aptly called the Music specialist, consulting new and existing entertainment businesses, increasing their bottom line while making them technically astute.
Drag-On was originally signed to Interscope Records under the Ruff Ryders Entertainment imprint, where he released his successful debut album, Opposite of H2O, which debuted at #5 on the Billboard 200 and eventually sold over 500,000 copies and earned a gold certification from the RIAA. After leaving Interscope, Drag-On joined Virgin Records and released his second album, Hell and Back in 2004. The album failed to gain the success of his debut, only reaching 47 on the Billboard 200, and was quickly dropped from Virgin. He also appears in the 2003 film Cradle 2 the Grave as Miles and in the 2001 film Exit Wounds (both starring Ruff Ryders labelmate DMX).
Eve Jihan Jeffers (born November 10, 1978) is an American rapper-songwriter, record producer and actress. Her first three albums have sold over 8 million copies worldwide. She has also achieved success in fashion with her clothing line, Fetish. She is the inaugural winner of the Grammy Award for Best Rap/Sung Collaboration in 2002 for the song "Let Me Blow Ya Mind", with Gwen Stefani. Eve was number 48 on VH1's "50 Greatest Women Of The Video Era" list.
1998–1999: Ruff Ryders' First Lady
Eve first appeared on the Bulworth soundtrack as Eve of Destruction while signed to Dr. Dre's Aftermath Entertainment. She did not receive much promotion with big releases soon coming from Dr. Dre, so she collaborated with DMX and the Ruff Ryders on her first single as a Ruff Ryder DJ Clue's The Professional, along with other Ruff Ryders' compilations. Her next single, "What Ya Want", featuring Nokio the N-Tity of Dru Hill, became a top 40 hit on the U.S. Billboard 200 peaking at 29. Her 1999 debut, Let There Be Eve...Ruff Ryders' First Lady, was an unprecedented success, becoming the first female rap artist to enter the Billboard 200 at number one.
The follow-up to Ruff Ryders' First Lady, Scorpion, was released in 2001. Its first single, "Who's That Girl" guaranteed the rapper first international success. The second single, "Let Me Blow Ya Mind" (with Gwen Stefani of No Doubt and produced by Dr. Dre co-written by then-boyfriend Stevie J.), became a pop success, peaking at number two on the Billboard Hot 100. The song won a Grammy Award for Best Rap/Sung Collaboration, and Eve eventually went platinum.
One of the record's strengths, cited in several reviews, was Eve's exploration of her singing voice in addition to her rapping skills. "I was a singer before I started rapping," Eve said in a Ruff Ryders press release, "so on this album I wanted my audience to hear more of my vocal skills".
Eve's third album, Eve-Olution, was released in summer 2002 (see 2002 in music) and peaked at number six on the Billboard 200. In the meantime, the album's first single, "Gangsta Lovin'", with Alicia Keys, became another number two hit. The second and final single, "Satisfaction", only saw moderate success again. Eve-Olution went gold selling 720,000 copies becoming Eve's lowest selling album to date. Eve also appeared on the remixed version of Michael Jackson's "Butterflies".
2005-2011: Guest singles
In 2005, the rapper appeared on Gwen Stefani's cover version of Louchie Lou & Michie One song "Rich Girl", which peaked at number seven on the Billboard Hot 100 in March. The same year, she appeared on the remix of Amerie's number one U.S. R&B hit, "1 Thing" the Hitch soundtrack. Eve also was featured in Keyshia Cole's song "Never" as on the Barbershop 2: Back in Business soundtrack and The Way It Is along with the official remix for Teairra Mari's second single, "No Daddy".
In 2007, she appeared on Kelly Rowland's single "Like This". The Punk Cabaret band One On None covered Eve's 1999 song "Love Is Blind". In July 2007, Eve made a guest appearance on Maroon 5's second single Wake Up Call on Live @ 45th at Night, it is unknown if this will be an official remix or if it will even be recorded. In late 2008, she sung the song "Set It On Fire", which was featured on the credits for the movie Transporter 3 and is available on the Transporter 3 soundtrack.
In late 2010, Eve wrote and performed a rap on Australian singer Guy Sebastian's single "Who's That Girl", which reached number one on the ARIA Singles Chart and has been certified 4x platinum sold.
In December 2010 Eve featured on an Alicia Keys track "Speechless", though the song will not be released as a single or part of an album, it did chart on the US R&B chart, making it Eve's first appearance as a featured artist on the Billboard Charts for quite some time. She will feature on Jill Scott's new song "Shame". In April 2011, Eve featured in Swizz Beatz's new song and video "Money in the Bank".
In 2007, Eve began work on a new album titled Here I Am. In May 2007, XXL magazine profiled six recorded tracks from Here I Am. Five of them were produced by Swizz Beatz, including singles "Tambourine" and "Give It To You" (featuring Sean Paul). Pharrell Williams produced "All Night Long". In contrast to most of the tracks, Eve sings rather than raps on "All Night Long". XXL published a review of the original Here I Am in July, rating it an L in its "shoe size" rating system ranging from S to XXL. However the album ran into a series of delays due to corporate change at the record label and discontent with the lackluster success of the first and second singles, "Tambourine", released in April 2007, and "Give It to You" (featuring Sean Paul), released later.
The project was delayed to September 11, 2007 and then October 16, but it was never released. Problems at her label, Interscope Records, were responsible for the multiple delays. Although, being renamed twice from "Here I Am" to "Flirt" to "Lip Lock", the album is still untitled and set to be released within 2012. She has stated that the first single will come in the late spring. Eve stated that there will be several buzz singles before the official single and said the album will have 'hard street stuff', 'radio singles' and stuff to listen to 'when you're feeling down'.
Kasseem Dean (born September 13, 1978), better known by his stage name, Swizz Beatz, is an American record producer, DJ, rapper and painter. At the age of 17, he gained attention in the hip-hop world through his friendship with rapper DMX. Grady Spivey and rapper Cassidy helped launch his label Full Surface Records. He is married to R&B superstar Alicia Keys and has one child with her, as well as three other children.
1998–2002: Music beginnings
With his uncles (Chivon, Dee, and Waah Dean) involved with the Ruff Ryders label, he began to produce tracks at the age of 16. He sold his first beat at 17 which became DMX's hit single "Ruff Ryders' Anthem". In 2001 at the age of 23 he established his own record label, Full Surface, in a joint venture with Clive Davis of J Records. The first artist signed was Philadelphia-based rapper Cassidy. But it was not until Swizz's first compilation album, 2002's Swizz Beatz Presents G.H.E.T.T.O. Stories, that he started to get noticed for his production style and interesting ideas and Cassidy began to get attention. He released two singles "Guilty" and "Bigger Business", both charted on the Hot R&B/Hip-Hop Songs and were accompanied by music videos. Swizz Beatz along with being associated with Ruff Ryders & Roc-A-Fella Records, began to produce for artists from labels such as Elektra Records, Atlantic Records, Epic Records, Def Jam Recordings, and Bad Boy Entertainment and his career largely grew from that point.
2006–07: One Man Band Man
In February 2007, the producer mixed the music for design duo Heatherette's Fall 2007 New York Fashion Week runway show. On August 21, 2007, Swizz Beatz released his second solo album, titled One Man Band Man. The album sold 45,000 records in its first week and includes singles "It's Me Bitches" and "Money in the Bank".
On October 19, 2007, Swizz Beatz launched a contest called "Share the Studio", presented by Music Video 2.0 and The Source magazine. The contest was intended to be a continuation of the work from his debut album.
2008–present: Haute Living
Undaunted by the disappointing sales of his last album, One Man Band Man, Swizz Beatz is working on his second album (his second as an artist, however, it will be the third album he has released). In late 2007 Swizz Beatz confirmed it will be called Life After the Party in an interview with Format Magazine saying
|“||The opportunities that I’ve got from doing my album (One Man Band Man) are much bigger than just producing. A lot of things came from me being able to put a voice to my face. It was me just expressing myself and having the opportunity to – it was the one man band. And now I’m doing part two, which is Life After the Party.||”|
In 2010 on his Twitter Swizz Beatz renamed his album three times. He first announced he was calling it King Issues but later on that day settled on The Perception of Greatness, and on August 23 while in a studio session with Mary J. Blige in New York City, Swizz unveiled his new album title Haute Living, stating that it's the perfect phrase to represent what he's all about. Swizz Beatz announced while being interviewed on BBC Radio that he was planning to release it on September 13, to coincide with his birth date. The album will be released under his actual contract with Everest Entertainment/Atlantic/Warner, who signed the rapper in August 2010. Confirmed guest appearances include Bono, Travis Barker, Kanye West, Lil Wayne, Jay-Z, Lenny Kravitz, Alicia Keys, Mary J. Blige and John Legend. On February 12, 2010, he and 81 other artists including Kanye West, Lil Wayne, Justin Bieber, Miley Cyrus, Jamie Foxx, Will.i.am, and Usher, debuted "We Are the World 25 for Haiti" during the Opening Ceremonies of the Winter Olympics in Vancouver. In 2010, inspired by Kanye West's GOOD Fridays series, Swizz Beatz launched his own series of free weekly mp3s titled Monster Mondays. The first song, "DJ Play that Beat" featuring Estelle, was released on October 25. Other Monster Monday tracks include features from Rakim, Pusha T, DMX, Busta Rhymes and Pharrell.
In 2011, Swizz Beatz won his first Grammy Award for Best Rap Performance by a Duo or Group with American rapper Jay-Z, for the song "On To The Next One". The first single from Haute Living titled Everyday (Coolin') Produced by Joe Lindsay was released through monstermondays.com on March 28, 2011. The song features Eve. During an interview with Paper Mag, Swizz Beatz reveals some of the collaborations that will make their way on Haute Living. One of them is called ‘Skyscrapers’ featuring Kanye West and Bono.
|“||"We got this song–it’s me, Bono and Kanye on this one song called “Skyscrapers.” I recorded with Kanye in the studio and then I recorded with Bono in this actual studio right here. Mary J. Blige is on the album; John Legend is on the album. But they’re on the album in super amazing ways. It’s not like a compilation–it’s a nice mixture of creativity. I had no boundaries with it; I had great partners on the album–Reebok was supporting me.||”|
On March 7, 2012, Swizz Beatz announced that he will be releasing a mixtape featuring the likes of DMX, Nas, Rick Ross, The LOX, ASAP Rocky (who will feature on the first single) amongst many others. Swizz also said he doesn't have a release date for Haute Living claiming he's a "perfectionalist" who is "taking my time to get it right".  On March 22, 2012, "Street Knock" featuring ASAP Rocky was premiered on "The Angie Martinez Show". The song was produced by AraabMuzik, and will be featured on the mixtape, titled Limitless.
Earl Simmons (born December 18, 1970) better known by his stage name DMX (also known as Dog Man X and Dark Man X) is a multi-Platinum American rapper and actor. His stage name was originally an acronym of "Divine Master of the Unknown", but also pays tribute to an instrument he used in the 1980s, the Oberheim DMX drum machine In 1999, DMX released his best-selling album ...And Then There Was X, which featured the hit single "Party Up (Up in Here)". He has acted in films such as Belly, Romeo Must Die, Exit Wounds, Cradle 2 The Grave, and Last Hour. In 2006, he starred in the reality television series DMX: Soul of a Man, which was primarily aired on the BET cable television network. In 2003, DMX published a book of his memoirs entitled, E.A.R.L.: The Autobiography of DMX. DMX dropped a new mixtape "The Weigh In" as a prelude/promotion towards his upcoming album on May 15th 2012.
DMX began to beatbox with Ready Ron in 1984. Gabriel Grevenstuk from The Source magazine praised him in his 1991 "Unsigned Hype" column, which highlighted unsigned hip-hop artists. A year later, Columbia Records signed DMX to their subsidiary label Ruffhouse, who released his debut single "Born Loser". The single did not get much air play. The label eventually agreed to release DMX from their contract. He released his second single, "Make a Move" in 1994, and made a guest appearance on LL Cool J's single "4, 3, 2, 1" in 1997. Additional guest spots on Mase singles "24 Hours to Live" and "Take What's Yours", and The LOX's single "Money, Power & Respect" created a strong buzz. DMX also made a cameo appearance in the Sum 41 music video for "Makes No Difference". At WrestleMania XXVII, during a promo package for professional wrestler John Cena, DMX gave a special sermon, which reflects his ministry beliefs and the church-like entrance of Cena.
1996–98: It's Dark and Hell Is Hot and Flesh of My Flesh, Blood of My Blood
In February 1998, DMX released his debut major-label single, "Get at Me Dog", on Def Jam Recordings. The single was certified Gold by the RIAA. His first major-label album, It's Dark and Hell Is Hot, which included the single "Ruff Ryders Anthem", was released in May 1998. The album debuted at number one on the Billboard 200 chart in the U.S and sold over five million copies.
Later that year in December, DMX released his second album, Flesh of My Flesh, Blood of My Blood. It debuted at number one on the Billboard 200, where it remained for three consecutive weeks. Within one week of the album's release, 670,000 units were shipped. It was eventually certified Platinum four times. As a result, DMX was the second rapper in history (following Tupac Shakur) to have released two albums in the same year, which both debuted at number one on Billboard 200.
1999–2000: ...And Then There Was X
DMX released his third and best-selling album (as of January 2012), ...And Then There Was X, on December 21, 1999. It was his third album to debut at number one on the Billboard 200. Its most popular single, "Party Up", became his first Top Ten hit on the R&B charts. Singles "What's My Name?" and "What These Bitches Want" were also popular. The album was certified Platinum six times.
2001–02: The Great Depression
After improving his legal situation, DMX returned to the studio to complete his fourth album, The Great Depression. Released October 23, 2001, it was his fourth album to debut at the top of the Billboard 200, featuring the singles "Who We Be", "We Right Here", and "Shorty Was The Bomb". Despite the album's triple Platinum certification, its commercial and critical success was lower than his previous album.
2003: Grand Champ
His fifth album, "Grand Champ", once again debuted at number one on the Billboard 200 charts, placing DMX as the only musical artist in history to release five consecutive albums (his entire album catalog at the time) that debuted at number one. Singles include "Where Tha Hood At" and "Get it on the Floor". After its release, he informed the public that he planned to retire, and that Grand Champ would be his final album.
2005–08: Year of the Dog...Again and The Definition of X: The Pick of the Litter
DMX signed to Columbia Records in January 2006. He recorded what would be his next album, Year of the Dog...Again, while switching record labels, which caused numerous delays. It was finally released on August 1, 2006, and lost the number one Billboard spot by only one-hundred sales. He released two more singles, "Lord Give Me A Sign" and "We In Here"
On June 12, 2008, DMX released a compilation of his greatest hits, The Definition of X: The Pick of the Litter. Def Jam released another compilation album, The Best of DMX, in 2011. which features hit singles including "Where the Hood At?" and "X Gon' Give It to Ya".
On October 11, 2011 DMX performed at the 2011 BET Hip Hop Awards. He stated that he has been working "nonstop, every day" on the new album, and plans to release it before December of 2012. During a performance at New York's Santos Party House on December 25, 2011, DMX stated that the new album will be entitled Undisputed and would be released on March 26, 2012. This was later confirmed by DMX (via his official Twitter account, DMX (rapper) on Twitter), where he also confirmed that its first single is scheduled for release in January 2012. A video for a new track entitled "Last Hope" was released via Internet on September 24, 2011. DMX has not confirmed whether the track will appear on his upcoming album.
Seven Arts Entertainment Inc. recently purchased David Michery's music assets, which included some of DMX's music. DMX's had announced that Undisputed will be released on March 27, 2012. However it was later revealed that DMX did not plan to release the album on that date, and that date was one forced upon him by the record label. The release date for the album is now set for June 26th 2012.