Geoffrey Coastal is aptly called the Music specialist, consulting new and existing entertainment businesses, increasing their bottom line while making them technically astute.
Ruff Ryders' founders were initially famous for managing rappers DMX, Ma$e, Jay-Z and The Lox who became multi-platinum stars for Def Jam Recordings and Bad Boy Entertainment in the late-1990s. After DMX's success, the management company started its own label imprint through Interscope Records, and had success with releases from female rapper Eve, former Bad Boy Records group The L.O.X. and its main rapper Jadakiss, Drag-On, and newcomer Jin, winner of BET's 106 & Park freestyle MC battle competition. The Deans' nephew Swizz Beatz is the main producer for most of the acts on the roster. In 2001, Cassidy was signed to the label through Swizz Beatz along with Full Surface labelmate Yung Wun.
As the first Reunion Project since their 2005 Album The Redemption, Vol. 4 Jadakiss and Swizz Beatz invited Drag-On, Eve, Styles P, Sheek Louch and DMX, who had just been released from jail, for the Remix of "Who's Real". A Ruff Ryders Reunion Album was announced by Swizz Beatz and was originally set to release in 2008 but it got pushed back.
In 2010, founders Joaquin and Darin Dean decided to revamp the brand through a new venture known as Ruff Ryders Indy, as a Fontana/Universal affiliated distribution company. This marked the end of Ruff Ryders Entertainment.
Powerhouse Studios is home to the Ruff Ryders family of artists and a place where many legends in the music industry began their careers. Producers from Swizz Beatz to new producers like Q honed their craft in our Studio A and Studio B. The music industry measures success in the number of records sold. Powerhouse Studios has produced music that has sold more than 800 million records and continues our legacy with new independent artists, labels and producers.
The NatPROteam brand is synonymous with promotions. It is a naturally evolving company resulting from the progression of decades of experience in Program Management and the promotion and production of music and clothing. In such the co-founders of NatPROteam have combined their respective experiences in Program Management and applied it to Music/Clothing Promotions. This has created a signature, high energy, marketing and promotions processes unrivaled by any in the world today. This collaboration has resulted in a worldwide network of dedicated Project Managers and organized Street Teams across more than 300 key markets worldwide. This worldwide team is built primarily from a ready willing and able social network which functions as a “street team for hire.” From this synergy, NatPROteam offers a strategic and thorough plan of action to ensure we are successful in marketing and promoting your brand.
Ruff Ryders Entertainment stands alone as the only company to license their brand to the general public. RR Lifestyles gives RR Entertainment an avenue to convert fans into family. This conversion has created the largest urban movement on the planet bringing together all woks of live and breaking the boundaries of hip hop. Our members differ in so many ways but continue to be drawn together by one common interest … Ruff Ryder Lifestyles.