David Styles (born November 28, 1974) better known by his stage name, Styles P, is an American rapper, author, and entrepreneur. He is prominently known as a member of Hip Hop group The LOX and is also a part of the Ruff Ryders hip-hop group, and in addition has released multiple albums and mixtapes as a solo MC.
Styles P, a member of The LOX and the larger D-Block Hip-Hop collective, grew up in Yonkers, New York rapping alongside Jadakiss (Jason Phillips) and Sheek Louch (Shawn Jacobs). In their late teens the trio met Mary J. Blige who was so impressed with their tough street east coast lyrics, she gave them a big break by putting their demo in the hands of Sean “Diddy” Combs. Diddy immediately hired the trio to write for Bad Boy Records. With the label, The LOX quickly started collaborating on hits with Diddy, the Notorious B.I.G., Mary J. Blige, and Mariah Carey which gave them instant notoriety and status within the hip-hop and mainstream charts.
In 1996 and 1997, the group wrote and performed on a number of Diddy hits, including “It's All About the Benjamins” and “I Got the Power,” Mase’s “24 Hrs. to Live,” Mariah Carey’s “Honey,” the Notorious B.I.G.’s “Last Day,” and Mary J. Blige’s “Can’t Get You Off My Mind.” In 1997 The LOX received international acclaim when their tribute to the late Biggie Smalls, “We’ll Always Love Big Poppa,” was picked as the B side track off of Diddy’s No Way Out album (3x Platinum) with the number one hit, “I'll Be Missing You.” This single was the most played hit in 1997, which opened the door for The LOX first solo album debut in January 1998 entitled Money, Power & Respect (Certified Platinum). Though the album was a chart toping success, The LOX felt the glossy image of Bad Boy Records conflicted with their grimier rap aesthetic and therefore cut their ties and moved on to Ruff Ryder Records. After another LOX album, We Are the Streets (2000) and appearing on albums with Ruff Ryders, Styles released his firs solo album, A Gangster and a Gentleman, in 2002. Four years later he released his second album Time is Money on Ruff Ryders which was followed by Super Gangster (Extraordinary Gentleman) a year later. After recording many mixtapes Styles returned to the Hip-Hop scene by releasing two retail albums in 2010, The Green Ghost Project with DJ Green Lantern on Invasion Records and The Ghost Dub-Dime a retail mixtape on E1 Records (formally Koch Records). His fourth album Master of Ceremonies is a return to solo form after many years.
The LOX is a rap group from Yonkers New York consists of rappers Jadakiss Styles P and Sheek Louch Discovered by Mary J Blige as they have announced that Diddy record label Bad Boy Records and has released two albums on the label, 1998's Money Power & Respect and 2000 -- century, We Are The Streets In 2001 they changed their name to D-Block & Team Arliss T Waters and J-Hood joined the group but J has left, they have plans to release its third studio album by New Order LOX sometime in 2009 or 2010
ended up leaving the Bad Boy of financial disputes with record manager P Diddy and was snapped up by DMX led Ruff Ryders Then they released "We Are The Streets with stand-out singles" Wild Out "and" Ryde or Die Bitch "They extended their gruppmed introduction of new member Jae Hood and is now known sD-Block
A while Diddy is owned journal The reintroduction of the flesh with him even after appearing with Jay-Z's I Declare War concert, but lately Jadakiss and Styles P appeared on popular NY radio station Hot 971 insist that their publishing rights an application is granted
As individual artists, each member of D-block has at least released an album released Jadakiss Kiss The Game Goodbye and Kiss of Death Sheek Louch Walk Witt me and after taxes and Styles PA Gangster and a Gentleman, and Time Is Money Jadakiss a self-proclaimed "top five dead or alive" was the most commercially successful of the singles "Knock Yourself Out" "We Gonna Make It" ̶0; Put Ya Hands Up "and" Why? "Have Styles P released" Good Times (I GetHigh) "" Can You Believe It "featuring Akon and" My Life "and Sheek Louch" Mighty D-Block (2 Guns Up) "and" Kiss Your Ass Goodbye "
During 2002-2003, Jadakiss, and later the rest of the Lox were embroiled in a beef with Roc-A-Fella Records artist Beanie Sigel and label head Jay-Z today, all parties have made peace
Currently, they have increased their exposure and popularity and is often on mixtapes, they are now strengthening the G-Unit by 50 Cent dissed Jadakiss for appearing in the 50's nemesis Ja Rule single "New York" feud has grown into two groups, Jadakiss replied 50's "Piggy Bank" with "Checkmate" 50 came back with "I Run New York" and a video for "Piggy Bank" which dissed Jadakiss Nas Kelis Fat Joe * The Game (rapper) Styles and Jada released the "Problem Child" dIRECT addressed to 50 Cent "Kiss Your Ass Goodbye" was released by Sheek Louch and contained Fabolous Beanie Sigel The Game and Jadakiss Lloyd Banks has announced his upcoming album "Rotton Apple" there is a diss track aimed at Fat Joe and D-Block called "Death Wish" Recently, D Block went all out on G-Unit with the song "shooting", a song whose chorus recommends murder of 50 Cent and G Unit
Jason Phillips (born May 27, 1975), better known as Jadakiss, is an American rapper. He is a member of the group The LOX. (a member of the hip hop collective Ruff Ryders) Jadakiss is one of the three owners of the imprint known as D-Block. In early 2007, Jadakiss signed to Roc-a-Fella Records / Def Jam Records.
Jason Phillps founded the rap group The Warlocks in 1994 with friends, Chris "Lil Mac" Pelkey, and Styles P. They later signed to Bad Boy Entertainment, where it was suggested that they change their name simply to "The LOX", which came to stand for Living Off eXperience. They made their first appearance on The Main Source's 1994 LP Fuck What You Think on the track "Set it Off".
The group, especially Jadakiss, developed a close relationship with The Notorious B.I.G., during which time Jadakiss was taken under Biggie's wing. The LOX's first hit was the tribute to The Notorious B.I.G. called "We'll Always Love Big Poppa" (the B-side to Puff Daddy's "I'll Be Missing You") in 1997. In 1998, the LOX released Money, Power & Respect. Though the record was successful, eventually going Platinum, The LOX grew unhappy with Bad Boy Records and Puffy's glossy, radio friendly production. Following this album, they left the label to sign with Ruff Ryders Entertainment
2001-2003: Kiss Tha Game Goodbye
Jadakiss's debut solo album, Kiss Tha Game Goodbye, was released in August 2001 on the Ruff Ryders/Interscope label. The album featured popular guests and producers such as DJ Premier, The Alchemist, DMX, Snoop Dogg and Swizz Beatz, but was written off as repetitive and uninspired. Jadakiss has acknowledged the criticism as, generally speaking, valid, saying the record was done less out of inspiration than out of contract obligations to Bad Boy. The album produced the single "Put Ya Hands Up."
2004-2008: Kiss of Death and signing to Def Jam
Jadakiss's second album, Kiss of Death, was released in June 2004. His song "Why?" (featuring Anthony Hamilton) became one of the year's biggest hits, spawning a remix featuring Styles P, Common, Nas, and Hamilton. "Why?" remains Jada's biggest hit, peaking at #11 on the Hot 100. Another single from the record, "U Make Me Wanna", featured Mariah Carey and was a much more commercially driven love song. Kiss of Death did not reflect the popularity of its lead single, but it was better received than his first effort.
In late 2007, Jadakiss signed to Jay-Z's Roc-A-Fella Records, a move Jay had been trying to arrange for a long time. The move came on the heels of increased D-Block/Roc-a-Fella collaborations; in 2006, Jadakiss and former rival Beanie Sigel collaborated on DJ Khaled's album Listen...the Album, and in 2007, on Freeway's album Free At Last. Styles P appeared on a radio freestyle with Freeway and Sigel, and also appeared briefly in the video for Jay-Z's American Gangster single "Roc Boys," in which he throws up the famous Roc-a-Fella sign, "the Diamond."
2009-present: The Last Kiss, Remaining at Roc-A-Fella and Top 5, Dead or Alive Consignment
In 2009, Jadakiss released his third official album, The Last Kiss. The first single is "By My Side", featuring Ne-Yo. The second official single is "Can't Stop Me". The third official single is "Death Wish", featuring Lil Wayne. The fourth official single is "Who's Real", featuring Swizz Beatz and OJ Da Juiceman. In 2010, Jadakiss reunited with the Ruff Ryders label while remaining at Roc-a-Fella.
In 2011, he was featured on two DJ Khaled tracks, one of them titled "It Ain't Over Til It's Over", also featuring Mary J. Blige and Fabolous, and "Welcome to My Hood (Remix)", also featuring Ludacris, Busta Rhymes, Twista, Mavado, Birdman, Ace Hood, Fat Joe, Game, Bun B and Waka Flocka Flame. On April 26, 2012, Jadakiss mixtape Consignment was released.
Joaquin Dean Jr. aka Lil Waah and Quino is a rapper/actor born September 2, 2002 in New York City.He is of Trinidadian and African American heritage.
It should come as no surprise that Lil Waah has been performing since he was two years old, having been born into a musical family that includes his father (Waah Dean) and his uncle (Dee Dean) and his aunt (Chivon Dean) co-founders of the Ruff Ryders enterprise of companies.He got the rapping bug at an early age and grew up in the Powerhouse Studio with his dad listening to the music of DMX, Jadakiss, Eve, and like so many other children influenced by the music and artistry of Michael Jackson.
Spending all that time in the studio with his father and uncle, he had the opportunity to also learn how to produce and write music from his cousin Swizz Beatz in the studio.He wrote his own song and won the New York State WOW contest.He performed and wowed the crowd at Harlem’s Juneteenth Celebration in 2010.
Lil Waah enjoys playing keyboards and spending time in the vocal booth where he has been working on his first single to be released and distributed by Ruff Ryders Indy, Inc.He has achieved numerous trophies for track, basketball and karate and maintains high grades at the Cherry Lane Elementary School.“I just want people to feel me and appreciate my work,” he says. “I take this seriously. I don’t do this because people get paid from it. I really want to change the way music is done.”
When most people think about Hawaii, they think about black sand beaches, volcanic islands, and year round 80-degree weather. The city of Honolulu hosts the world famous Waikiki Strip, home of Shella a.k.a “The Blasian”, because of her black and Asian heritage. Shella is a rapper, singer, songwriter, producer, and engineer with the force about to shake up the music scene with her own lyrics; she does this fluently in English and Japanese.
Her melodic lines and catchy phrases undoubtedly let you know she has an exotic side of her own. Shella Saunders was born and raised in Honolulu to an African American father and a Japanese mother. Her music influences stem from both cultures. Shella got her smarts in music at the early age of eleven as a DJ for schools events and house parties. She has always been a fan of yoyo and Mc Lite, Left Eye, Eve, and females dominating the music industry. Tragically, her father was killed a year later and her passion for music grew as she learned how to turn bad emotions to good one by writing and singing songs. “I wrote my first set of songs to all the instrumentals on the Chronic 2001 Vinyl.”Shella has opened for all major acts that came through Hawaii including Sean Paul, Stylez P, and many record execs. At the age of fifteen years, she was flown to New York to talk about a record deal with Ruff Ryders. Everything seems to be together until suddenly her mother was murdered in Waikiki which forced her to move to Chicago with family at the age of 16. Numb to the world, with music as her only outlet Shella persevered and started to produce her own music and incorporate Japanese lyrics into her already lavish flow. Toyota caught wind of this new bilingual sound and placed her on a promotional CD sampler for Scion. This drove Shella to embark on a journey to bridge the gap between Asian and American urban pop markets. Upon graduating high school a year early, Shella went on to study audio engineering and received her pro tools operator’s license. Shella went to Tokyo for a while creating a buzz and developing international appeal. She linked up with DJ Princess Cut, a down south Japanese renowned DJ and put together her first EP: “Blasian Music” presented by DJ Princess Cut in 2008. The EP features Lil Flip and Hawaii’s own, Fiji. In May 2008 Shella’s EP landed on the billboard ton 100 R&B/Hip-Hop album chart consecutively for 3 weeks. Shella signed with Ruff Ryders Indy and is featured on the soon to be released album presented by Ruff Ryders called “Past, Present, Future”
Harlem’s own Mook is best described as the rapper nobody – not even today’s hottest emcees – wants to step into the ring with. That’s because the young street phenom has annihilated nearly every opponent who’s battled him over the last six years, most notably, the 2004 clash against Harlem’s beloved Jae Millz in which an 18-year-old Mook decisively defeated Millz in front of hundreds of spectators.
“At the time, it didn’t really hit me as to how important winning that battle was,” recalls Mook. “I was just a kid, and it was my first battle ever. I was just trying to prove to myself that I could do it. But then about a month or two later, everything changed.”
Born John Ancrum, Mook grew up on 116th and Manhattan with his mom and great-grandmother until the age of 12, when he went to live with his great aunt, Yvonne. “My aunt had the biggest influence on me to do positive things,” says Mook, who was given the nickname “Mookie” as a toddler. “I was in the streets a lot when I lived with my mom, but my aunt stayed on me and taught me how to do the right thing.”
Like most 80’s babies, Mook loved hip-hop. He listened to Wu-Tang Clan – Ghostface Killah was his favorite – and watched his cousins, Demont and T-Rex, recite rap lyrics around the house. It wasn’t long before Mook decided to try his hand at rhyming. His skills were impressive for a 12-year-old, but Mook’s main interest at the time was basketball. A high-scoring point guard at Fordham Prep, Mook had his eyes set on the NBA. Yet, it was his basketball coach who, after hearing Mook rhyme one day at a tournament, introduced the multi-talented teen to a friend named “Pop.” Pop eventually became Mook’s mentor, father figure and manager. “He gave me the confidence to rap,” says Mook. “I didn’t think I was that good at first, but he used to always tell me, ‘You can be one of the best. You just gotta work at it.’”
Mook began to take rap seriously, writing and rehearsing his lyrics whenever he wasn’t on a basketball court. Pop grew so sure of Mook’s skills that in 2004, he made a $5,000 bet with Jae Millz’ manager that the unknown emcee would beat Millz in a battle. Mook had never battled anyone before, but he knew he had a shot at winning. And win he did. Over 500 Harlemites flooded the State Building that day and witnessed Millz’ verbal beat-down by a rookie armed with verses like:
“We don’t wanna hear no mess about how you spray steel/ ‘cause in the pen I heard they told you to stay still/20 niggas in the shower waiting to j millz…”
Murda Mook’s name was on the lips of everyone who attended the legendary battle that night. But it wasn’t until the video of it was released on SMACK DVD a month later that Mook’s reputation really took off. He spent the next four years building his rep by challenging numerous well-known battle rappers such as Loaded Lux, Party Arty, and Serius Jones. Various record labels began approaching Mook, but no deals materialized. “I wasn’t really recording anything at the time and didn’t have a lot of material out there other than the battles,” he says. “That was a mistake. I was young and didn’t know the business. I was just out there battling.”
Part of the reason why Mook wasn’t recording music was because he had received a basketball scholarship and had enrolled as a full-time marketing student at Elms College in Massachusetts – a fact few people knew. To keep his name relevant on the streets, Mook battled rappers on the weekends. Then in 2008, he left college and moved to Atlanta with Pop, who had a studio in his home. Mook began recording songs and working on an independent album project. However, the momentum slowed when Pop was suddenly arrested and went to prison.
Picking things back up, Mook returned to NY and connected with longtime friend, Ronald “Blackface” Ashley, who became Mook’s manager. Not long afterward in 2009, Mook ran into Ruff Ryders CEO, Joaquin “Waah” Dean, at a club in downtown NYC.
“I’ve known Dee and Waah since I was about 13 or 14,” says Mook of the brothers who’ve led the hit-making Ruff Ryders label since 2000. “They used to hang in Harlem and were on fire at the time. I would come up to them, basketball in hand, and be like, ‘I rap.’ So I’d spit for them and Dee would be like, ‘Yo, you nice. Keep rapping.’ I’d say, ‘Sign me.’ And Dee was like, ‘Not yet, but you nice.’”
Mook finally got his shot at a Ruff Ryder deal years later after that chance encounter with Waah in the club. A meeting was arranged the next day, and after hearing several records, Waah signed Mook to his Ruff Ryder Indy label in May 2009.
Now, with high expectations in front of him, Mook knows his music has to defy the general wisdom that battle rappers can’t make albums. But Mook isn’t phased by the pressure. He’s confident that his upcoming, still-untitled, album project will offer the kind of diversity, introspection and originality that will take many by surprise. “I’m a street rapper,” says Mook, “but by me going to college, I also know the more educated lane. I intertwine the two sides in my music and tell stories that people can relate to.”
Murda Mook’s journey is indeed just beginning. And if his past triumphs, luck and coincidences are any indication, this legend-in-the-making is exactly where he needs to be.
“I just want people to feel me and appreciate my work,” he says. “I take this seriously. I don’t do this because people get paid from it. I really want to change the way music is done.”
Drag-On was originally signed to Interscope Records under the Ruff Ryders Entertainment imprint, where he released his successful debut album, Opposite of H2O, which debuted at #5 on the Billboard 200 and eventually sold over 500,000 copies and earned a gold certification from the RIAA. After leaving Interscope, Drag-On joined Virgin Records and released his second album, Hell and Back in 2004. The album failed to gain the success of his debut, only reaching 47 on the Billboard 200, and was quickly dropped from Virgin. He also appears in the 2003 film Cradle 2 the Grave as Miles and in the 2001 film Exit Wounds (both starring Ruff Ryders labelmate DMX).
Eve Jihan Jeffers (born November 10, 1978) is an American rapper-songwriter, record producer and actress. Her first three albums have sold over 8 million copies worldwide. She has also achieved success in fashion with her clothing line, Fetish. She is the inaugural winner of the Grammy Award for Best Rap/Sung Collaboration in 2002 for the song "Let Me Blow Ya Mind", with Gwen Stefani. Eve was number 48 on VH1's "50 Greatest Women Of The Video Era" list.
1998–1999: Ruff Ryders' First Lady
Eve first appeared on the Bulworth soundtrack as Eve of Destruction while signed to Dr. Dre's Aftermath Entertainment. She did not receive much promotion with big releases soon coming from Dr. Dre, so she collaborated with DMX and the Ruff Ryders on her first single as a Ruff Ryder DJ Clue's The Professional, along with other Ruff Ryders' compilations. Her next single, "What Ya Want", featuring Nokio the N-Tity of Dru Hill, became a top 40 hit on the U.S. Billboard 200 peaking at 29. Her 1999 debut, Let There Be Eve...Ruff Ryders' First Lady, was an unprecedented success, becoming the first female rap artist to enter the Billboard 200 at number one.
The follow-up to Ruff Ryders' First Lady, Scorpion, was released in 2001. Its first single, "Who's That Girl" guaranteed the rapper first international success. The second single, "Let Me Blow Ya Mind" (with Gwen Stefani of No Doubt and produced by Dr. Dre co-written by then-boyfriend Stevie J.), became a pop success, peaking at number two on the Billboard Hot 100. The song won a Grammy Award for Best Rap/Sung Collaboration, and Eve eventually went platinum.
One of the record's strengths, cited in several reviews, was Eve's exploration of her singing voice in addition to her rapping skills. "I was a singer before I started rapping," Eve said in a Ruff Ryders press release, "so on this album I wanted my audience to hear more of my vocal skills".
Eve's third album, Eve-Olution, was released in summer 2002 (see 2002 in music) and peaked at number six on the Billboard 200. In the meantime, the album's first single, "Gangsta Lovin'", with Alicia Keys, became another number two hit. The second and final single, "Satisfaction", only saw moderate success again. Eve-Olution went gold selling 720,000 copies becoming Eve's lowest selling album to date. Eve also appeared on the remixed version of Michael Jackson's "Butterflies".
2005-2011: Guest singles
In 2005, the rapper appeared on Gwen Stefani's cover version of Louchie Lou & Michie One song "Rich Girl", which peaked at number seven on the Billboard Hot 100 in March. The same year, she appeared on the remix of Amerie's number one U.S. R&B hit, "1 Thing" the Hitch soundtrack. Eve also was featured in Keyshia Cole's song "Never" as on the Barbershop 2: Back in Business soundtrack and The Way It Is along with the official remix for Teairra Mari's second single, "No Daddy".
In 2007, she appeared on Kelly Rowland's single "Like This". The Punk Cabaret band One On None covered Eve's 1999 song "Love Is Blind". In July 2007, Eve made a guest appearance on Maroon 5's second single Wake Up Call on Live @ 45th at Night, it is unknown if this will be an official remix or if it will even be recorded. In late 2008, she sung the song "Set It On Fire", which was featured on the credits for the movie Transporter 3 and is available on the Transporter 3 soundtrack.
In late 2010, Eve wrote and performed a rap on Australian singer Guy Sebastian's single "Who's That Girl", which reached number one on the ARIA Singles Chart and has been certified 4x platinum sold.
In December 2010 Eve featured on an Alicia Keys track "Speechless", though the song will not be released as a single or part of an album, it did chart on the US R&B chart, making it Eve's first appearance as a featured artist on the Billboard Charts for quite some time. She will feature on Jill Scott's new song "Shame". In April 2011, Eve featured in Swizz Beatz's new song and video "Money in the Bank".
In 2007, Eve began work on a new album titled Here I Am. In May 2007, XXL magazine profiled six recorded tracks from Here I Am. Five of them were produced by Swizz Beatz, including singles "Tambourine" and "Give It To You" (featuring Sean Paul). Pharrell Williams produced "All Night Long". In contrast to most of the tracks, Eve sings rather than raps on "All Night Long". XXL published a review of the original Here I Am in July, rating it an L in its "shoe size" rating system ranging from S to XXL. However the album ran into a series of delays due to corporate change at the record label and discontent with the lackluster success of the first and second singles, "Tambourine", released in April 2007, and "Give It to You" (featuring Sean Paul), released later.
The project was delayed to September 11, 2007 and then October 16, but it was never released. Problems at her label, Interscope Records, were responsible for the multiple delays. Although, being renamed twice from "Here I Am" to "Flirt" to "Lip Lock", the album is still untitled and set to be released within 2012. She has stated that the first single will come in the late spring. Eve stated that there will be several buzz singles before the official single and said the album will have 'hard street stuff', 'radio singles' and stuff to listen to 'when you're feeling down'.
Kasseem Dean (born September 13, 1978), better known by his stage name, Swizz Beatz, is an American record producer, DJ, rapper and painter. At the age of 17, he gained attention in the hip-hop world through his friendship with rapper DMX. Grady Spivey and rapper Cassidy helped launch his label Full Surface Records. He is married to R&B superstar Alicia Keys and has one child with her, as well as three other children.
1998–2002: Music beginnings
With his uncles (Chivon, Dee, and Waah Dean) involved with the Ruff Ryders label, he began to produce tracks at the age of 16. He sold his first beat at 17 which became DMX's hit single "Ruff Ryders' Anthem". In 2001 at the age of 23 he established his own record label, Full Surface, in a joint venture with Clive Davis of J Records. The first artist signed was Philadelphia-based rapper Cassidy. But it was not until Swizz's first compilation album, 2002's Swizz Beatz Presents G.H.E.T.T.O. Stories, that he started to get noticed for his production style and interesting ideas and Cassidy began to get attention. He released two singles "Guilty" and "Bigger Business", both charted on the Hot R&B/Hip-Hop Songs and were accompanied by music videos. Swizz Beatz along with being associated with Ruff Ryders & Roc-A-Fella Records, began to produce for artists from labels such as Elektra Records, Atlantic Records, Epic Records, Def Jam Recordings, and Bad Boy Entertainment and his career largely grew from that point.
2006–07: One Man Band Man
In February 2007, the producer mixed the music for design duo Heatherette's Fall 2007 New York Fashion Week runway show. On August 21, 2007, Swizz Beatz released his second solo album, titled One Man Band Man. The album sold 45,000 records in its first week and includes singles "It's Me Bitches" and "Money in the Bank".
On October 19, 2007, Swizz Beatz launched a contest called "Share the Studio", presented by Music Video 2.0 and The Source magazine. The contest was intended to be a continuation of the work from his debut album.
2008–present: Haute Living
Undaunted by the disappointing sales of his last album, One Man Band Man, Swizz Beatz is working on his second album (his second as an artist, however, it will be the third album he has released). In late 2007 Swizz Beatz confirmed it will be called Life After the Party in an interview with Format Magazine saying
|“||The opportunities that I’ve got from doing my album (One Man Band Man) are much bigger than just producing. A lot of things came from me being able to put a voice to my face. It was me just expressing myself and having the opportunity to – it was the one man band. And now I’m doing part two, which is Life After the Party.||”|
In 2010 on his Twitter Swizz Beatz renamed his album three times. He first announced he was calling it King Issues but later on that day settled on The Perception of Greatness, and on August 23 while in a studio session with Mary J. Blige in New York City, Swizz unveiled his new album title Haute Living, stating that it's the perfect phrase to represent what he's all about. Swizz Beatz announced while being interviewed on BBC Radio that he was planning to release it on September 13, to coincide with his birth date. The album will be released under his actual contract with Everest Entertainment/Atlantic/Warner, who signed the rapper in August 2010. Confirmed guest appearances include Bono, Travis Barker, Kanye West, Lil Wayne, Jay-Z, Lenny Kravitz, Alicia Keys, Mary J. Blige and John Legend. On February 12, 2010, he and 81 other artists including Kanye West, Lil Wayne, Justin Bieber, Miley Cyrus, Jamie Foxx, Will.i.am, and Usher, debuted "We Are the World 25 for Haiti" during the Opening Ceremonies of the Winter Olympics in Vancouver. In 2010, inspired by Kanye West's GOOD Fridays series, Swizz Beatz launched his own series of free weekly mp3s titled Monster Mondays. The first song, "DJ Play that Beat" featuring Estelle, was released on October 25. Other Monster Monday tracks include features from Rakim, Pusha T, DMX, Busta Rhymes and Pharrell.
In 2011, Swizz Beatz won his first Grammy Award for Best Rap Performance by a Duo or Group with American rapper Jay-Z, for the song "On To The Next One". The first single from Haute Living titled Everyday (Coolin') Produced by Joe Lindsay was released through monstermondays.com on March 28, 2011. The song features Eve. During an interview with Paper Mag, Swizz Beatz reveals some of the collaborations that will make their way on Haute Living. One of them is called ‘Skyscrapers’ featuring Kanye West and Bono.
|“||"We got this song–it’s me, Bono and Kanye on this one song called “Skyscrapers.” I recorded with Kanye in the studio and then I recorded with Bono in this actual studio right here. Mary J. Blige is on the album; John Legend is on the album. But they’re on the album in super amazing ways. It’s not like a compilation–it’s a nice mixture of creativity. I had no boundaries with it; I had great partners on the album–Reebok was supporting me.||”|
On March 7, 2012, Swizz Beatz announced that he will be releasing a mixtape featuring the likes of DMX, Nas, Rick Ross, The LOX, ASAP Rocky (who will feature on the first single) amongst many others. Swizz also said he doesn't have a release date for Haute Living claiming he's a "perfectionalist" who is "taking my time to get it right".  On March 22, 2012, "Street Knock" featuring ASAP Rocky was premiered on "The Angie Martinez Show". The song was produced by AraabMuzik, and will be featured on the mixtape, titled Limitless.