DMX's Ruff Ryders anthem showcases the many aspects of a Ruff Ryder's lifestyle. DMX has always been known for his love of the pitbull breed and even goes by the name of Dog to those close to him. During the development of Ruff Ryders lifestyles this love for the breed spawned Ruff Ryders Game Dog. The ceo's of Ruff Ryders where active gamedog breeders and activists so it was only natural to incorporate this aspect when creating Ruff Ryders lifestyles. Because of the bad reputation of dog fighting Ruff Ryders was forced to changed the name from "Game Dog" to "Ruff Ryders Dog Division." There was even a Ruff Ryders Game Dog brand food sold on shelves at local pet shops. Today Ruff Ryders Dog Division has grown and taken on other breeds outside of pitbulls with award wining K9's across the nation.